Connect to your consumers at the point of decision.
MOBIBO is an opt-in mobile service that provides promotions, rewards and discounts to subscribers through their smartphone when they are in close proximity to a participating store or brand. The service allows advertisers to target consumers at the point of sale with location-specific offers displayed through the MOBIBO phone application.
What makes MOBIBO unique from the other mobile advertising platforms is the revolutionary concept of paying the consumer to view promotions, rewards and discounts. Given the option of simply receiving discounts, rewards and promotions, or getting paid cash to view the same discounts, rewards and promotions, most consumers will always choose the cash. The cash incentive, combined with a great offer, prompts consumers to explore their options and interact with a business they might otherwise pass by.
The patent-pending technology, developed by Michigan-based Gravy Network LLC, employs geo-fencing technology to provide a virtual perimeter around a retail store, event or geographic location. Subscribers who have downloaded the app to their phone will receive real time notifications when they approach a participating MOBIBO location. Utilizing cloud computing, MOBIBO intelligently defines the user's current location and determines which promotions are available in the area, effectively minimizing the amount of data transfer required for the app to function.
Location-based advertising is the next stage in the mobile marketing evolution. MOBIBO has taken that concept even further. By rewarding consumers for interacting with brands, MOBIBO believes that it has ignited a spark that will lead to a paradigm shift in mobile advertising.
